Loading Events
This event has passed.

An interactive workshop for up to 8 people, with the first two places free.

  • Welcome & Introductions
  • Overview of the ‘brand’ concept
  • Framework for establishing a brand
  • How is a brand different to a business
  • Assess delegates businesses
  • Introduce Brand Equity
  • A look at Intellectual Property
  • What is a basic Brand Strategy
  • Business Promotion with a Brand Message


  1. Start a conversation about Brand
  2. Introduce language used in Brand Development
  3. Adopt frameworks for assessing a brand
  4. Network with others around a ‘brand’ conversation


The format for the workshop is to meet at our brand studio where delegates can touch and feel some of the resources, technologies and equipment that go in to developing a brand.  It’s a semi-casual workshop at our office providing opportunity for discussion, link-ups and further meetings amongst delegates who are all on the same journey.  It is a sharing caring type workshop open to all.


  • To have learnt what a brand is
  • To have established how a business can develop a brand
  • To understand the brand as a business asset
  • To know how to quickly assess the value of a brand
  • To know what makes up the component parts of a brand
  • To understand how a business is not necessarily a brand
  • To understand what a business must do to develop a brand


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available