This event has passed.
Beginner Workshop
February 12, 2020 @ 5:00 pm - 6:30 pm
|Recurring Event (See all)
An event every week that begins at 5:00 pm on Tuesday, repeating indefinitely
An interactive workshop for up to 8 people, with the first two places free.
- Welcome & Introductions
- Overview of the ‘brand’ concept
- Framework for establishing a brand
- How is a brand different to a business
- Assess delegates businesses
- Introduce Brand Equity
- A look at Intellectual Property
- What is a basic Brand Strategy
- Business Promotion with a Brand Message
Objectives
- Start a conversation about Brand
- Introduce language used in Brand Development
- Adopt frameworks for assessing a brand
- Network with others around a ‘brand’ conversation
Format
The format for the workshop is to meet at our brand studio where delegates can touch and feel some of the resources, technologies and equipment that go in to developing a brand. It’s a semi-casual workshop at our office providing opportunity for discussion, link-ups and further meetings amongst delegates who are all on the same journey. It is a sharing caring type workshop open to all.
Outcomes
- To have learnt what a brand is
- To have established how a business can develop a brand
- To understand the brand as a business asset
- To know how to quickly assess the value of a brand
- To know what makes up the component parts of a brand
- To understand how a business is not necessarily a brand
- To understand what a business must do to develop a brand